Design with Passion

Dan's TopTenTips for Short Film Makers

Some important tips that can make your short film the best it can be

Here is a list of some of the most important elements to keep in mind when making a short film. Following these guidelines will help you avoid the more common pitfalls. While these are only suggestions, they will almost certainly improve both your film and your filmmaking experience.

Make sure you have a story worth telling
Would you sit through the short film if someone else had made it? The answer for a surprising number of shorts is No. Ask yourself this question before you even start writing the script.

Don’t start production without a budget
Films, no matter how simple, cost money -- and money is always limited. By making sure you have a budget (a simple spreadsheet will do), you can decide in advance where you want to spend whatever money you have. Without a budget, you can almost guarantee that you will either spend more money than you plan, or end up without the finished film.

Get all clearances before shooting
You need, need, NEED releases from actors, music/artwork contributors, and anyone else who produces content that appears in the film. Getting clearance signatures before the shoot is simple and takes you moments. After the shoot, it can be difficult to impossible. Don’t get caught, do it now.

Make the film shorter than you want
Writer/directors always often leave things in the movie that the audience can really do without. It’s so painful to trim away things that were difficult to shoot. Make sure you do it. Your audience will thank you.

When using non-professional actors, cast with personality
I believe bad acting is so common in short films because people are asked to play characters that don’t resemble their personalities. A dirt-poor professional actor can portray the swagger and confidence of a billionaire – but most amateurs can’t. If your lead is an anal-retentive tightwad, don’t cast a slovenly slacker to play him.

Invest in good sound
Bad sound makes many short films (even ones with good stories) unbearable. There are no real replacements for a decent boom mike. Beg, buy, or borrow one and it will triple the chances your film will be watch-able.

Fix it now, not in post-production
Without Digital Domain or WETA working for you, most post-production fixes don’t look/sound very good and take A LOT of time. If you have a mistake in framing, dialogue, or anything else that can be fixed on the shoot, do it!

Don’t zoom in a shot
Don’t touch that zoom switch! A really good cameraman can make a zoom look OK. In almost all cases, though, using zooming is the hallmark of a sad effort. If you need to push in on a subject, use a dolly, camera glider, or a cut.

Know the indie/short film clichés
The most common clichés include using dream sequences, many dissolves/wipes, long credit sequences, or waking to a ringing alarm clock. There even seem to be a few websites devoted exclusively to citing indie/short film clichés. Know what the clichés are so you can make an intelligent choice on whether to use them or not.

Unless you’re shooting on film, avoid night exteriors
Darkness is the enemy of most camcorders. You’ll become acquainted with noise, color shifting, definition drop-out, and more if you choose to shoot at night without a medium size lighting package. It’s usually a lot easier to change the script than deal with all these problems.

5 Simple Tips for Improving Designer - Client Relationships

Good business relationships rarely just happen. While a smitten designer and their starry-eyed client may start out well with a "honeymoon" of a successful initial project launch, things can get rocky fast. The once-anticipated phone calls requesting new designs that used to be welcomed are now dreaded, and the previously infrequent and brief revision requests are now hostile diatribes critiquing every aspect of a submitted project.

Truly, if you thought that hearing "Let’s just be friends" from your junior high love interest was bad, wait until one of your clients cancels your project with an email that ends with "One of our sales guys bought that Photoshopper thing; he’s going to give this logo stuff a shot."

Just like a romantic relationship, client/designer partnerships take work to be successful. While each client has their own unique needs, here are a few tips that hopefully will keep your working relationships healthy and enjoyable.

1. Don’t be afraid to say "no"

This may seem counterintuitive, but you certainly can have too many clients that require way more time and effort than they are worth. If you have the time, energy, and manpower at your disposal then, by all means, take on new projects and grow your business. However, if you don’t have these limited resources (and they are limited!), don’t place an unneeded burden on yourself or your team to pull an excellent final product out of thin air. If you over-commit yourself then there is the risk of not spending the time and effort needed on existing work, making your current clients unhappy and potentially driving them away. It can be very tempting to obligate yourself to new projects that could be enjoyable or lucrative for you and your team, but if you know that you can’t handle the work at that moment, it is far better to say "no" then to risk your reputation and good name. At best you will either hand the project in late or you will overwork yourself and your team while sacrificing time on existing work- neither is desirable. Far better to politely decline a request and ask for a rain check- the prospective client will respect you for it and potentially come calling later.

On a related note (and keeping with the relationship theme), sometimes a "divorce" is called for between yourself and a client. If you find that one client is taking up most of your time, causing most of your headaches, and could easily be replaced by someone better, the time may be right to move on. A decision like this should never be made lightly, but it can potentially make your life easier and open up space for better customers.

2. Talk things out

A lot of problems in a romantic relationship can be avoided if both parties are willing to admit that they aren’t mind readers that intuitively understand the needs of the other person. The same goes for designers and their clients: no matter how well a designer thinks they understand a client’s instructions, they likely are missing something because the client either doesn’t think that they need certain information or they assume that such info is a given. By simply asking a few pointed questions to your clients, you can stimulate necessary discussion that will do away with uncertainties that lead to unnecessary revisions and wasted time. Here are a few examples:

What is the ultimate purpose of this design?
Who are you trying to reach with the design?
How will this design be used (flyer, website, billboard, etc.)?
How much time should I spend on this/ how much money are you willing to spend?
Also, if you anticipate any potential conflict or difficulties that will arise with your client while you work on a project for them, negotiate the details before starting work. In many cases negotiation may mean letting them know that you require a certain amount of freedom in your work to make their design a success. To have a reference point for future discussions, write down all the agreements that you and your client come to in your negotiations. Ultimately, you need to make sure that you understand as much as you can about who your client is and what they expect from you before you start work. While talking things out at length beforehand may seem tedious, trying to work solely off of your intuition won’t get you very far and it likely won’t endear you to your clients.

3. Create a work process

Creative types typically eschew uniformity and predictability, but the implementation of a standardized (read: boring) work process might be just what you need to improve relationships with your clients. Yes, "process" has the connotations of an overused piece of management-speak, but what is it really? Simply put, it is a standardized way that you organize your thoughts and work so that you can work more efficiently and effectively. Your process doesn’t have to be too specific or detailed, but it should touch on every aspect of starting, working on, and delivery of your project to a client. What does a process look like? Here’s a general example upon receiving a project request:

Confirm project details (due date, cost, etc.)
Task out every aspect of project
Figure out what tasks are yours; delegate others with specific instructions
Create draft for review
Solicit feedback from client
Make adjustments based on feedback (Repeat steps 5 and 6 as needed)
Bill customer
Check back in 6 months for more projects
You may think that something as simple as this plan is unnecessary, and you may be right. However, it can be very helpful to have an ordered checklist of things that you always do to refer to when working with clients. Having a process checklist like this hanging on your wall can give you direction and keep you on track when managing multiple or complex projects. Better yet, one idea might be to even share your process with your client- that way you can point them to specific steps that you are on in your work for them. A client will appreciate knowing exactly what is going on with the project, and they will be less likely to badger you with requests for status updates.

4. Get "preemptive" feedback

Before you asked your middle school crush out on a date, you probably ran your game plan by your friends and had them look for flaws ("Dude, you should definitely not take her to Burger King and then Schindler’s List!"). Similarly, there are few things that can be more helpful than having other people look over your design work and critique it before you submit it to a client. However, getting good, actionable feedback isn’t always easy and it can be a very humbling process. Here are two tips for those who want to get preemptive input from others:

Get feedback from the right people

Not all criticism is created equal. Some of it is really valuable, some is average, and the rest could get you fired if you implemented it. Therefore, you need to choose your feedback sources carefully. However, this doesn’t mean that you should only solicit help from other designers or professionals in your field. It is essential to get an outsider’s perspective that comes from someone in your client’s target market, or at least other designers that understand the population that you are trying to cater to.

Put your ego aside

Getting your work critiqued by others can be a painful process, especially if you put lots of time and energy into your projects and you take pride in what you do. However, if you really want good feedback then be prepared to have your design ideas called into question. Don’t be defensive or view critiques as ad hominem attacks on you or your philosophy as a designer (unless of course they actually are – see #4 in this article for help on distinguishing between the two). Try to remember that your work isn’t ultimately about you- it is a service for someone else and their needs as a client. Once you do this you are lessening the emotional burden on yourself, thus making it easier to hear and implement suggestions from others regarding your work.

5. Be timely

You wouldn’t show up 30 minutes late for a first date, and regular tardiness can be a constant source of aggravation for some significant others. It’s not too different with your design work; be on time, and nerves are much less likely to be frayed.

Being timely sounds simple (and it is), but it is essential that designers understand that nothing peeves a client like turning projects in late or missing set deadlines. The key to being on time has a lot to do with staying focused on your work, doing what you say you will do, and not stretching yourself too thin (see tip #1). But perhaps the best strategy for working with your client in a timely manner is to stay in constant communication with them. This may mean giving a regularly scheduled update on the project’s progress, or it may just require the occasional email or phone call to let them informally know how things are going. Choosing how to do this is up to you, but the main reason for doing so is to keep your client aware of any issues or problems that you run into that would prevent you from handing in a project on time. Most clients will have no problem pushing back a due date because of unforeseen circumstances as long as they are kept in the loop with what is going on and they are made known of the problems when they happen. Explaining an unexpected issue two weeks (or even two days) from the due date is much easier than two hours before the project was due.

Conclusion

Hopefully this article has given you some help in successfully improving and maintaining your relationships with clients (with a few free dating pointers along the way, free of charge!). This list isn’t exhaustive- there are many different strategies to build rapport with your clients- but just starting with these 5 basic practices will strengthen the relationships you currently have and build a solid foundation for starting new ones.

YOU CAN MAKE LIFE INTERESTING
1. Life pays for what we actually do and not for what we actually know.

2. Most of the human being perform and do only to the extent of 5 to 10% of the actual potential. Tap the untapped.

3. Generally a boy of 15 years say “I could not because…”

4. Success is not what you possess in comparison to what your neighbor has but a comparison to your own self as what you would have had and achieved to your potential.

5. Our thoughts control our life and destiny.

6. You are solely responsible to what you are today.

7. Achievers do what they want and not what others want.

8. What you were in the past need not be a mirror of what you are going to be in the future

9. 3 important things in one’s life is:a. How much time you spend with your family.b. How much time you spend in exercisec. What and when you eat today to look better tomorrow.

10. Practice not necessarily makes everything perfect but perfect practice makes everything perfect.

11. It is interesting to say every day in the morning in the event of challenges that “ Wow..how nice…I have a new problem to solve” – Be in good spirit.

12. Any body can succeed in life when we succeed in withstanding :a. Criticismb. Rejectionc. Failured. Excusese. Feeling of No time, No money and No Talentf. Challenge mediocrityg. Above and beyond

13. All of us are like golden Buddha wrapped in clay. If we shed down the bad covers we are too good within.

14. You need to give your best and full to get the best in life.

15. Can you imagine of a man who was born @1910 and died @1935 and Buried @1985 ? !!! – Better live a meaningful and successful life than live like no body / useless.

16. Repeat this hundred times every day “I would not give up until I succeed.

17. You need to flush away your past:A. ErrorsB. FailuresC. MistakesD. Humiliations

18. External motivation is not permanent it should come from within. Read good books atleast 30 minutes a day. Listen to good cassettes.

19. When you expect and want the best - You Get IT. Have a strong desire

20. Mind works on two principles a. Selection principleb. Rejection principleHence be careful when you select things to go into your brain

21. Do not allow any body to handle your self image / self respect

22. Do not ever say that I can not buy it is too expensive. Say that how can I prepare myself to buy that

23. Behavior = Drive X Habits

24. Whatever the human mind can dream, conceive and believe - It can achieve

25. 5 Keys for personal successa. Dream big dreamsb. Develop talent and competencec. Take 100% responsibilityd. Love what you are doinge. Single minded concentration until you achieve it

26. CANEI should always be welcomed - Continuous and never ending improvement

27. Life equation is : Self esteem = Success / pretension

28. Every one has 3 personalitiesa. What we think about ourselvesb. What others think about ourselvesc. What actually we are

29. All great men who succeeded in their life are all nothing but the net output of persistent hard work with a single mind towards the goal.

30. All attempts may not result in total success but no attempts would difinetly result in failures !

31. One idea, one thought and one dream can change your life